AXE | OUR YEAR
2023
Campaign Film
Shot on Iphone
A campaign where AXE embraces and celebrates the full spectrum of emotions young men experience during their rollercoaster of growing up. A path where you will find moments of laughter, and moments longing for the carefree days of childhood. It's a journey with moments where you feel alone, self-doubt creeps in and where you question who you are. AXE's message to them is: the journey of embracing yourself is quite a challenge, but it's a journey we all take and this will be our year to do so.